Fridays Are For… Yelp?

Friday has become a weird blogging day for me lately. My habit is generally to write out a post the night before, as the last thing I do before going to bed. Having tried writing posts at different times of day, however, I’ve noticed that the thoughts I have and the kinds of things I write about are very different depending on when I write the post.


As part of this, I started working on trying to seed in posts at different times, so that I’m putting a post up every day, but not always at the exact same time every day (and, more importantly, not writing them at the same time every day). Given that I’ve missed a few Fridays because Friday apparently is a busy-ish day for me most weeks, this hasn’t worked out so well.

On the other hand, writing at 2:30pm rather than 1am means that my mind is on different things. Right now I’m thinking about how difficult it is to find trustworthy reviews of places. I need to get my oil changed, and according to yelp there are about 40 places within a reasonable distance I could go to do this. Yelp reviews have fallen into the problem of public reviews in general– pretty much no one ever gives something an accurate number of stars– it either gets 5 stars (if it was a good experience) or 0/1 (if it wasn’t), and figuring out what kind of place I’m going to based on a bunch of random people’s one-sided reports isn’t terribly useful now that everyone uses Yelp.


The same is true of apartment hunting, restaurants, glassdoor company reviews… everything. Everything is three to three-and-a-half stars, and often reading into a particularly bad review suggests that the fault miiiiiight not lie with the company in question, although sometimes it does.

What I’ve been mulling over is the idea of a yelp-style concept that plugs into existing social media (yelp may already do this, but it’s poorly advertised), so that what you get is your friends’ and acquaintances’ reviews of things. I feel like, properly done, it would drive more casual and more helpful reviews while also encouraging people to both review more often and at a higher quality. Instead of a star system, it could just say “friends have posted from this location X times in the last Y days” and show you what they’ve had to say over time (and you’re more likely to actually care, because it’s your friends).

Food for thought. Time to make some key lime pie.

Source: Digital Initiative
Fridays Are For… Yelp?

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