Good Morning Folks. This weekend on the AggroChat podcast, Tam brought up a topic that sort of went in a bunch of different directions. The idea basically was a discussion around how he as a game designer, could build a communications system in an MMORPG that encouraged players to interact with each other. We know that forced voice chat does not work, and in the games that have open voice chat… the first thing I do is disable that option. We also know that pushing players of wildly different skill levels into the same content only leads to toxicity. We also know that across the board… MMORPGs are struggling. While Steam only represents a tiny slice of the FFXIV player base… it has seen a 78% drop in players since its all time peak in June of 2024. While again not representative of the totality of the player base… Steam does tend to allow for viewing trends and if it is happening there… it is usually also happening in the larger pool of stand alone client players.
I think one of the challenges of MMORPGs is that they are effectively being driven off a cliff by the most hardcore and as a result vocal player base. Here is a hard truth that we need to understand. If you use gaming forums, reddit, discord, or post about video games on social media… you are already among the most hardcore players in a given fandom. If you are regularly engaging in raid or other challenge content… you are further filtering your bias down to the needle point of the most serious of players, and they cannot survive with only your support. The challenge for developers is that as a whole, the feedback they have been getting is that the content needs to be harder in order to cater to the most dedicated players. However doing so… continues to push things out of bounds for the most casual players to a point where they feel like they can no longer justify that $15 per month in order to log in and do some busy work each day. When you lose casual players… you lose staff and money to make significant improvements to the game.
I think in part, Classic World of Warcraft has been so popular because it hearkens back to an earlier game design ethos. Molten Core and Blackwing Lair are masterpieces of zone design, and in both case… the fights were not actually that challenging. You needed 20%-30% of the raid that had a clue what was going on… and the rest could more or less be populated with warm bodies that were pushing buttons, and also getting to experience content they might not be able to otherwise. I started out as one of those warm bodies, and then eventually over the course of years of raiding developed the skills necessary to lead and function at a high enough level of get recruited into more hardcore groups. The thing is though… the golden age for me were those first raids. We had fun. It was a party atmosphere with comms filled with bad jokes and even worse stories… as we all fail-boated our way through the content to eventually get shiny loot. When these games got super serious focus time… they just stopped being all that enjoyable.
If a game exists in this mode, where it is being driven by the most dedicated players… eventually it starts to shrink in size and with it comes downsizing of the studios. You can look back at all of the games that I used to play fairly seriously… and eventually dipped out of because of cost cutting and lower frequency of content. I played the heck out of Destiny 1 and 2, and got frustrated when they started vaulting content… in part because they did not have the resources to keep updating it. I played the heck out of Rift but eventually bailed because it could not consistently keep a player base interested in the game in order to do much of anything. Wildstar was amazing… but its raid content was way the hell too complicated for most players and the casual content while great… just did not have enough meat on its bones to keep people engaged. Both Guild Wars 2 and Final Fantasy XIV were driven by decade long story arcs… and both began to flounder a bit when they lacked the story chops to keep people coming back for more.
In truth… I shifted my focus away from MMORPGs and began devoting the majority of my time to ARPGs where I could group up with friends if I wanted to… but the majority of my time was spent soloing. Other games have similarly become way more solo focused, like Elder Scrolls Online which churns through regularly story content updates… all of which can be completed in their entirety without the help of other players. We’ve lost this whole era where doing group content was a heck of a lot of fun, and I believe it is in large part because the players driving the narrative are the players craving challenge in their games. This also coincides with the birth of Streamer culture, and the focus on showing off how good you are at games in a public manner. If you are not doing something on the hardest of hardcore difficulty modes… then you are wasting your time… or at least that has become the prevailing public sentiment. However none of this takes into account the fun factor. Players who get their satisfaction by doing the sweatiest content ever… are a minority in the total player pie.
What you don’t hear publicly talked about is the number of players who bounce because they realize that none of the content is actually designed for them. The majority of folks don’t storm out the front door raging about how bad the game is. Instead they simply slip out a side door, cancel their subscription, uninstall the game… and then gravitate towards games that are giving them a better experience for their limited game time. There is a reason why Gacha games have seen this massive rise in popularity over the years, because they really hone in on the feeling of giving the players power… without actually increasing the difficulty terribly much. It is very easy to busily chase a bunch of objectives and feel like you are doing important things… regardless of whether or not the game is largely playing itself. They feel just connected enough so that you know you have friends who are also playing… but unfortunately there is no real meaningful multiplayer experiences.
I feel like for the most part Guild Wars 2 has done a pretty good job of catering content correctly, however there are still numerous cases where they drank the hardcore Kool-Aid and it shows. With the most recently expansion Janthir Wilds, they introduced a zone meta that is quite honestly… not capable of being completed without a large number of ringers in zone participating. As a result it is pretty rare that you actually find a group doing it, and succeeding at it. Similarly Dragon’s End to this day still fails more often than not. Contrast this with old classics like Tequatl, Octovine, or Chak Gerent that pretty much succeed damned near 100% of the time… and have full zones of players showing up every time they are run. The events that are being completed are just better designed, and it does not matter how much the “hardcores” turn their nose up at them… the participation proves it. People will come out of the woodwork for something that is chill, fun, and rewarding… and honestly does not ask that much of them.
Ultimately my theory is that MMORPGs have been struggling and shrinking… because they have been listening to the wrong voices. They lost sight of the inclusive content design that made their best zones great… and have leaned into chasing and ever shrinking piece of the player-base. World of Warcraft was a game changer. The number of people that I knew that had never really played another game seriously before that… was pretty freaking massive. However as the content kept getting more and more finely focused… the folks who did it for fun and did not have the time to devote to all of the prep work… quietly faded away. Essentially there are two paths to take… either you make it so that class design exists in a way that the difference between the most hardcore player and the most brain dead casual is about 10% efficiency… or you make the content designed in a way that you only need about 20% of the player base to be really paying attention to complete it. The best content tends to follow that second path. I am not saying do not put the double mythic extra plus hardcore content into your game… but make it for bragging rights only, and in no way connected to the flow of necessarily content.
Granted take everything I just said with a grain of salt. The fact that I have a gaming blog… already puts me on the narrow end of the “cares about games” spectrum. However I am very much a burnt out ex-raider who used to take this shit super seriously… until I realized that I would just be happier if I did not give a fuck about passing arbitrary skill checks in the games that I am playing. I mostly play ARPGs like Path of Exile and Last Epoch, where I only have to care about myself and my actions in order to complete them, and that reset on a regular enough basis that I can ignore a season/league if my devotion is elsewhere. That said… the whole conversation this weekend… did make me miss those glory days of raiding and a lot of the nonsense that used to happen on voice chat. To some extent I am getting some of this back with my small group shenanigans in Guild Wars 2, and I hope maybe we gather enough mass to be able to do some strikes at some point. I miss us progressing through Binding Coil in FFXIV and quite honestly… that was the last time when raiding with a large-ish group of people was super enjoyable for me. I had a blast learning the Arcadion with the release of Dawntrail, but that was pretty short lived.
Mostly I think we would be better of if games were designed to allow more casual players… to ride all the rides. I think the bar for entry for a lot of content has just gotten too high in order to keep the masses engaged anymore. That is the problem with the MMORPG design model… you need everyone bought in for them to succeed. We’ve spent the last decade filtering out who can reasonably play them… and they are going to keep shrinking unless that line of thinking changes. I say this as someone who has only one foot left in the genre… and could probably happily cancel the few subscriptions I have remaining without seriously impacting my enjoyment. If I am almost out the door… someone who is already well into the more serious end of the community… you’ve got problems.
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Good Morning Folks! I have to be honest… I had every intention of writing a post on BlizzCon this past Friday as the event was going on but that never quite came to fruition. For those who do not follow such things, this past Friday and Saturday was the first in-person BlizzCon since 2019. I know a ton of friends who were very happy about the return of the event and made plans to travel to Anaheim for it. I’ve always wanted to go, but tend to have a fairly fraught relationship with Blizzard games in general. I feel like it is probably a good idea to get this out of the way, but I have not actively played World of Warcraft since December 2020, though I have followed from afar and did some alpha testing for the latest expansion Dragonflight. I’ve grown apart from the fandom and Diablo was really the last vestige that I clung to.
If you are so inclined, you can watch the full uncut presentation for Blizzcon 2023 here.
All of that said… I am shocked to say that I thought this year’s BlizzCon was almost universally positive. I found it extremely interesting that within 10 minutes of the event starting, we had a speech from Microsoft’s Phil Spencer. He said all of the right things, but I find myself wanting to believe them. As someone who has been a Windows programmer for most of my career… I have a fraught relationship with Microsoft as a whole. That said… I can’t see that Microsoft has done wrong by any of the companies they have acquired. They have most definitely been a steadying force for Mojang and Minecraft. The one strike that I could throw against them was Redfall, but who knows precisely how that mess unfolded because it was a game so far out of the comfort zone of that studio. As compared to the reign of Bobby Kotick… I have to imagine that Microsoft will be a positive force for Blizzard as a whole.
Another thing that I have to admit is that there is a lot of presentation that I just did not care about at all. Overwatch is a setting that seems interesting, but I am not going to engage unless they shift gears and turn it into a looter shooter. Hearthstone is something that I did care about for a while… but now that Magic that Gathering Arena exists and is relatively enjoyable… I have a good representation of the game I actually care about and don’t really need the Blizzard clone. Rumble is outside of my wheelhouse especially now that my aging phone seems to have trouble running any modern games that are not the most simplistic of 2D graphics. So essentially for me… BlizzCon was a show about World of Warcraft and Diablo, both of which got some interesting announcements.
Based on the schedules that came out ahead of the show, I fully expected that we would not get a Diablo IV announcement this year. I am pleasantly surprised that we did and it is going to be set in the area of the world from Diablo 2 Act 3 the Torajon Jungles. This should in theory be southwest of Kehjistan in the current Diablo IV areas. They were pretty limited on their information but did drop that we are going to be seeing a new class that has not existed in the Diablo franchise before. Data mining leaks ahead of the show indicated that this was some sort of nature-based class. More important than all of this however is that they released some information about more endgame content going into Diablo IV starting this week and continuing into Season 3 in January. There is also going to be a winter holiday event which might be interesting for a bit. Unfortunately, the new endgame content starting this week is going to be gated behind the season’s journey, which means it is really only for folks who are languishing at level 100 and doesn’t do much to solve the problem of running out of an interesting reason to grind further after about level 80.
In the realm of “why does this exist” we get to World of Warcraft and more specifically “Classic WoW”. Apparently, the classic servers are updating to Cataclysm… which seems really weird to me given that the sweeping changes to the old world that came with Cataclysm were the impetus for many of the unofficial emulator servers that eventually coalesced into the official “Classic” product. Does anyone actually want this? I am hoping that they maintain some Wrath servers for the folks who did not want to move forward into Cataclysm. Maybe there is someone out there who missed out on the first decade of World of Warcraft and is now interested in reliving it at a rapidly increased pace. It is however spawning a number of memes around this having to happen so that they could launch World of Warcraft Classic Classic. I have specific negative feelings towards Cataclysm as this is when I first broke from the game as a whole.
The other classic project however seemed really interesting. “Season of Discovery” is sort of a re-imagining of World of Warcraft with unique talent trees and class changes designed to make playing it wildly different. They specifically name-dropped Tanking Warlocks and Mage Healers as mutations available during this game mode. The irony here is that we absolutely had a Warlock Tank in Ahn’qiraj, and I myself tanked as a PVP geared Boomkin…. so this might be something that interests me in the long run. One of my favorite eras of World of Warcraft is Gladiator Stance and being able to dps with a sword and shield as a Warrior. If they bring this back… then they probably have me at least for a bit.
The big news however was the announcement of a change in practice towards expansions in World of Warcraft and while they did not elaborate on this… a shorter time frame between them. Not only did they announce The War Within which comes out next year, but also Midnight and The Last Titan as a trilogy of expansions with shared themes. We’ve learned that they always worked on multiple expansions at once from the fallout of Battle for Azeroth and Shadowlands… but I do feel like this would probably improve the narrative experiences of the Warcraft universe. Final Fantasy XIV was only as good as it was because it was a cohesive narrative that evolved over a decade rather than what felt like a serialized villain of the week type gameplay that we have had in Warcraft. My hope is however that they can be nimble with the mechanical side of the game because having the narrative be something that is building over time is good… you need to be able to adjust to changes on the ground when the player base is not reacting well to something like the “borrowed power” systems.
I think this is going to be the World of Warcraft expansion that wins me back. Almost everything about it seems to specifically cater to my interests. I love underground areas and this seems to be an entire expansion where we are diving deeper below the surface. I am very much dwarven-influenced, and I am all about tunneling through the earth to find interesting things. When I plan Minecraft I almost always start by digging a giant shaft to bedrock and see what I find along that path. I am also super interested in the Warband system as I have always wanted to be able to share more benefits from my Alts, given that I tend to be an Altaholic by nature. Almost everything that they announced seemed universally good and I am super interested in the Delve system which seems to be a dungeon-like experience that scales between 1 and 5 players.
I think more than anything… there was just a different energy in the air for this show. Gone was the “we know better ” attitude that surrounded a lot of the discussions from past BlizzCons and it was replaced by what seemed like a genuine unbridled excitement over what they were showing off. The vibe was just better than it has been in probably a decade or maybe even longer. Blizzard felt like a different company, and while we had the return of Metzen… he didn’t necessarily overshadow the other folks who were presenting things to the players. I want to see Blizzard thrive under Microsoft not in small part because I still know more than a handful of folks who work there. I want to play these games without having a bad taste in my mouth and feel like I am betraying my core principles.
This is the first time in a very long time that I have had hope for World of Warcraft as a franchise, and Blizzard as a company. I watched Diablo IV evolve from a complete shit show at launch to being a rather enjoyable if not somewhat temporary game with Season 2. Blizzard seems to be saying the right things and I just hope that they can back up those words with actions over the next few years. In the new year, I am probably even going to poke my head into the Dragonflight expansion and see what it has to offer. This is the best I have felt coming out of BlizzCon weekend in a very long time. Good job all… now keep that momentum going into the next few major launches.
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For a while now we have known that Blizzard was working on a game with Net Ease that would translate the World of Warcraft experience to the mobile platform. I think many of us became deeply concerned about what this might look like when Diablo Immortal launched and turned out to be the egregious money grab that it was. Yesterday Bloomberg broke the news that it seems like the partnership between Netease and Blizzard is strained and the World of Warcraft mobile project has been canceled. This game had reportedly been in development for three years and the only reason reported was a “conflict about financial terms”. So this leaves us to speculate exactly what happened and given that I like theorizing things I can see three paths that might have taken place. I have no knowledge if what I am about to say is true, but I am just theory-crafting the downfall of this game.
The Backlash from Diablo Immortal
Giving Blizzard the benefit of the doubt, it is entirely possible that they were caught off guard by the negative reaction towards Diablo Immortal by the traditional gaming audience. It is possible that they thought they were releasing a game that would play by mobile gaming practices and it would have no blowback on their existing franchise. This was wrong and Diablo as a brand has been deeply tarnished by this game. So for theory number one, it could be that folks inside of Blizzard realize this and do not want to do anything to harm the recovery trajectory of World of Warcraft. Interest in Diablo 4 has seemingly fallen as a result of Diablo Immortal, and there is no way that the Warcraft brand can sustain another hit to the player base. So it is entirely possible that WoW Mobile has had the plug pulled on it to stem the bleeding and signal a shift in direction.
NetEase in Hot Water
Anytime you talk about Chinese politics, things get confusing quickly. Right now both NetEase and Tencent seem to be singled out by China as “problem children”. There have been several stories indicating this including one from June where those two publishers were specifically excluded from getting games approved by the regulatory bodies. Video Games in general is getting caught up in a sweep of things being deemed harmful to “cultural unity”, and I do not have enough time to really address this point today. However, if you are curious look up the Tang Ping aka “lying flat” movement, and Bai Lan or “let it rot” movement. Essentially there is a group of disaffected youth that are actively rebelling against the “996” culture or 9 am to 9 pm 6 days a week. As a result video games, take-out food, and social media are being blamed… and the Chinese government has been actively targeting these sectors.
Diablo Immortal was clearly banking on the mobile game spending habits of the Chinese market for success and in order to bring a game into that market, you need to partner with a Chinese company. Generally speaking, this is required to navigate the regulatory red tape in order to get a green light. However, with NetEase already being shunned by these regulators, it is entirely possible that Blizzard is considering this a risky proposition and actively chopping for another company to collaborate with that is not being actively targeted.
Doing It On Their Own
I am certain that part of the equation with NetEase is also that they acted as a springboard to develop a mobile title. Diablo Immortal for example was built using the existing NetEase Messiah engine which likely sped up the development time considerably. Blizzard had released a few mobile apps but never anything to the level of a fully 3D action RPG, and as such, they were able to lean on a company that had released several. In the meantime, Blizzard has seemingly been actively building ArcLight Rumble, which itself is rather impressive graphically and by all accounts runs beautifully on various mobile devices. This appears to either be their own engine or leaning heavily on some tech from King, but whatever the case is not tied to NetEase.
So this makes me wonder if the canceling of WoW Mobile is a signal that they feel like they can do this on their own now. Granted this does nothing to help with the Chinese regulatory hurdles, but it seems as though as a company they are feeling like they may have mastered mobile development. With some experience in building a mobile title, maybe the company views it as a little less daunting. Maybe there are even direct assets that they would want to reuse given that ArcLight Rumble is set in the Warcraft universe. I’ve not personally had a chance to play the game but from what I have heard from friends it really is a solid outing.
Bits and Pieces of the Above
It could be bits and pieces of everything that I just talked about. I would love to think that Diablo Immortal was a bit of a wake-up call that while it quite literally is a machine for printing money, it is also damaging the company as a brand. I do not think Blizzard could survive another fiasco this time centered around the, even more, beloved brand of World of Warcraft. Even if you are not actively playing the game you have nostalgia for it, and that nostalgia can be weaponized if it is handled improperly. I also think that the current state of NetEase in Chinese politics is probably a non-starter as well. There is significant cultural turmoil happening and video games are getting caught up in the mix. Finally, I do think that after ArcLight Rumble, Blizzard as a whole is in a better state to take on their own mobile development. As a result, I would probably bank that it is a little bit of each of the above topics wrapped up into one mix that lead to the cancellation of this project.
Then again… as I said before I know nothing about this situation other than what I have read in the reporting so it could genuinely be none of the above. It could simply be as simple as what was stated that it was a “conflict about financial terms”. Maybe NetEase simply demanded a bigger cut of profits and that was enough to sever the relationship on this project.
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With the upcoming release of Wrath of the Lich King Classic, there has been quite a bit of talk in the Twitterverse and greater blogging community about this expansion. I have no plans to go back and try out the classic experiment because across the board I think it has failed. World of Warcraft Classic was quite a bit of fun… until we all remembered the work commitment that game required for doing anything serious at the endgame. I think I personally petered out somewhere in the mid-50s and I ultimately lasted longer than a good number of my friends. Those who remained however represented some of the more toxic players, and I’ve heard stories from folks who played like Namaslays about the sexual harassment represented in that community.
For years I have idolized the Wrath of the Lich King expansion as the last truly good time in World of Warcraft, and similarly, I have placed the transition squarely on the shoulders of the Dungeon Finder tool. It was late in the Wrath patch cycle that we were first introduced to this tool, and rapidly folks stopped forming groups on their own and instead relied on random chances to throw them together with other players. As someone who used to cultivate a wide network of social channels and friends lists so I could rapidly pull together groups from a huge pool of hundreds of “known good” players, this was an earthquake that shattered the infrastructure that I had built. However, as I look back on this era, I am pretty certain that I have been wrong about the Dungeon Finder all of these years.
I think the larger truth is that “online social interaction in a video game” no longer held the novelty that it once did. I very much remember my early days in Everquest were spent being amazed that I could be online with that many other players at once. We went into these games carrying with us the lineage of MUDs and IRC chat rooms… that were by nature deeply social enterprises. So the fact that we could play a game and do it while chatting with friends, was a groundbreaking scenario. World of Warcraft was probably the first MMORPG I played that was legitimately by its own merits a “Good Game”. What I mean by that is a game that was capable of enthralling someone who had no interest in “Online Worlds” and only really cared about the mechanical moment-to-moment gameplay. I think those of us who came to these games for the social interaction that they provided… eventually “aged out” of it. It isn’t so much that we lack the desire, it is just that real-world responsibilities eventually replaced the ability to maintain in-game responsibilities.
Since then I have played a lot of different MMORPGs at a good number of different levels of seriousness. It is really Final Fantasy XIV that proved to me that the dungeon finder tool could be a seriously good thing. The key difference here is that Yoshi P and crew wanted to create a structure that rewarded the player for good play or at least good behavior. The subtle pressure of wanting to win a commendation has been enough to curb most of the worst behavior for years. That is not to say that a good deal of toxicity has not crept into this game as well, but most of that can be seen at the highest levels of play and not necessarily in the “duty roulette”. It did plant the idea in my head though that with the correct social structure and systems that reward fair play, you might be able to rehabilitate even the worst of environments.
I’ve also played a good number of games since then that have had no grouping functionality built into them at all. While I can go through the social labor of trying to find groups, it is so much harder for me to be willing to put myself out there when I am grouping with strangers. There has been a long series of games lately where I have been the last one playing or one of the last few playing. This means I am spending almost all of my time soloing, and do not have a ready-made pocket healer to go with my tanky nature. If I could somehow transplant the Final Fantasy XIV Duty Finder and its social structure into New World for example… I would do so in a heartbeat. I know with the removal of dungeon keys, they are putting in some manner of group finding tool, but I believe it is a manual process and not an auto-matching system. Regardless having even that minimal infrastructure is an improvement over spamming trade chat.
Guild Wars 2 has a lot of grouping options for certain segments of the game, but thus far has done little to help me ease into other areas. For example, if we are talking about Open World or WVW content, I can simply click on the commander tag on the map and join the group (pending the group is open, which most are). If it is some daily objective like bounties in a specific region, there are also often manual group finder groups active for folks trying to accomplish that. Similarly, big reoccurring meta events have group finder groups allowing you to drop into RIBA in Silverwastes at will. However, up until this point they have not been a terribly viable way of finding a Dungeon, Strike, or Raid group because those communities tend not to use them. Arena Net knows this and is trying to implement some changes to make them more random player friendly… but still it is not “push button get group” easy.
I think the thing that the Dungeon Finder tool did do, was limit the importance of a server community and the social structures that are entangled with that notion. At the time… I mourned this greatly, but modern me is generally in favor of just completely abolishing the concept of a server and opening up grouping freely across the entire game. One of the greatest faults that I can find in both Diablo Immortal and New World is the deeply limiting server infrastructure that almost guarantees that over time server merges will be consistently required. At the end of the day, the ethic that I care the most about in an Online Game is the ability to play with my friends, regardless of what region they might be playing in. Sure it might be a pain in the butt to organize a play session, but having any sort of basic social infrastructure greatly improves my experience in the long run. Given that it is deeply difficult to keep players engaged for more than a few months at a time, the ability to hop around between different pools of active friends is key to the long-term success of a game.
Essentially for the last decade and some change, I have branded the Dungeon Finder as the great killer of games when in truth that was a flawed perception. I’ve realized that Wrath of the Lich King is a specific moment in time for me that could never be replicated. While some of that experience was wrapped up in the social infrastructure that I had built, probably more of it was associated with the deep depression that I was in at the time. I was clinging to World of Warcraft and the friends I had made in it as a lifeline to keep me from fading away. It is weird to me that I hold the game in such nostalgia when I was playing it through quite possibly the darkest period in my life. I can’t go back to the way I felt at that time, and I honestly would never want to knowing how close I came to ending it all. Instead of realizing it was me that was changing, I placed the blame squarely on the shoulders of the biggest innovation to be brought into the game that I loved.
The hard truth is, I would love to see the Dungeon Finder or something similar to it in more games. Even with the toxic community of players that it brings along with it… having access to run dungeons and harder content is far better than having to expend the emotional energy to make it happen without one. My more modern mindset is that all of the barriers that keep people from doing content, easily with friends should be leveled. Constructs like the Trust system in Final Fantasy XIV are great, but could be even better if they were more flexible and allowed you to build a group of what you had available, and then use NPCs to fill out the rest of the party. There were so many times I wish we had systems like SWTOR where you could run content with two people and two companions. No game has really nailed these systems, but I now have to fully admit that we are far better off with them than without them.
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