On Continued Evolution

One more of these, then I think we’ll do something else.

Pretend there’s a plot

On Continued Evolution
Get the Amulet, defeat the bad guy. The first half is in the time travel area…

On Continued Evolution
And the second half is in a different area. I’m pretty sure this is the wrong choice, but it’s the one I made.

On Continued Evolution
A few UI tweaks later, and you’re playing something that looks suspiciously like Diablo.

On Continued Evolution
It wouldn’t be a compete simulation without loot. Unfortunately, nothing you can pick up has any effect on your character.

On Continued Evolution
One boss and one town portal later, the second half of the amulet is acquired.

I didn’t feel like coming up with another synonym for Final Fantasy

On Continued Evolution
The evil force reveals his name, and it’s time for a boss fight. Sadly, you can’t win this one, and after a certain point he’ll spam an attack that gets stronger each time he uses it.

On Continued Evolution
After which Kaeris follows in the footsteps of her namesake. It’s hard to call this a surprise in any way.

On Continued Evolution
You do get to go back to the fight with Kaeris’s heal ability, and a little bonus.

On Continued Evolution
This has an animation that is about as over-the top as one would expect from a summon. It also does enough damage to finish the fight in one hit.

On Continued Evolution
But we can’t end there, so there’s one more thing to do.

The Final Battle

On Continued Evolution
You have to take an airship the the final boss, but it’s also a wonderful opportunity to clean up anything you might have missed from earlier in the game. In particular, you have bombs and can open passages in the Zelda dungeon.

On Continued Evolution
The first form is pretty straightforward. Avoid the bad stuff, beat on the hands. When they’re gone, run around behind and beat on the core.

On Continued Evolution
Then get your Ganon shoes on, because you have to reflect his projectiles back to finish him off. There are two colors, and you can only reflect one of them, so I took a few hits figuring that out.

On Continued Evolution
Actually, I was pretty bad at that fight all around, but a victory is a victory.

That’s it for Evoland. I wasn’t terribly completionist, and there are a both stars and cards to collect, but I can do without. Maybe I’ll try this for something else later.

MMO Ecosystems

What is a Game

MMO Ecosystems

Yesterday I got involved in a long winded discussion about the effects a major guild dying, has on a game…  the game in question of course was World of Warcraft.  There were a couple of different points of view floating around, and they largely centered around what the definition of the game meant to each person.  Some folks chose to take the literal view and focus on the mechanics of the game itself, and argue that the loss of a big guild does nothing to change the way the game functionally plays.  I however choose to view the game like an ecosystem, where quite honestly the actual game mechanics become one of the least important parts of shaping daily interaction.  When a game launches, it ceases to be all about the pushing of buttons and the getting of loot.  Much like a workplace has little to do with the rules and regulations that you set up ahead of time… but instead the interactions between the employees and the general sense of morale.  If you have a great cohesive environment created by the players, you can overcome a lot of the technical shortcomings a game may have.

When a game is server based, like World of Warcraft, the game for most players is narrowed to a very specific niche…  namely the things that occur on that individual server.  Sure you can re-roll anywhere, but once someone has set down roots in my experience they are highly unlikely to move.  I have 11 characters on Argent Dawn for example, and the vast majority of those characters are over level 90.  So when I contemplate changing servers… the will to do this is pretty non-existent.  My experiences with the game have largely been shaped by those individuals I have had interactions with on that server.  With the switch of focus from group based activities to largely solo interaction… this might have changed, but I find it hard to believe that any given player is not in at least some way influenced by the forces at play on their home server.  A large chunk of that environment is the large guilds that populate its ecosystem.  So when one of those guilds leaves… it is felt not only in the social channels, but also in the economy and the general activity of the server.  Crafters need time pressed raiders to buy their potions and “raid mats”, and casual players benefit from having those raiders regularly participating in group activities.

The Ecosystem

MMO Ecosystems

I’m going to break out and talk about a non-Warcraft example of the importance of a guild.  In Wildstar on the Entity server, there is a guild I am part of called the Black Dagger Society.  While I happen to be a member and might be a little bit biased, I think they represent one of those guilds that is for lack of a better term “too big to fail” when it comes to the health of that server.  I would be willing to bet that there is not a single Exile player that does not benefit from them being on the server, and to some extent I would be willing to bet that even the Dominion players feel their presence as well.  The big event that they organize is ThaydFest which is a weekend player run festival that serves as a focus point of getting players interacting with each other.  The scope of this thing is massive, and you simply cannot exist on the server that week without feeling its pull.  Similarly the BDS are the sort of guild that is constantly interacting with the world and the players that are not in there guild.  I’ve rode along as they rolled into a zone… and started asking anyone there to join them in the taking down of this world boss or that.  I’ve also watched their members be the first to respond when someone publicly asks for help.  They embody the spirit of what an amazing community focused guild is like.

So if something were to happen to the Black Dagger Society, the effects would ripple to the core of the Entity server.  There are a lot of things that would simply stop happening because I’ve not seen a similarly community focused force stepping up to offer the same level of interaction.  Carbine as a company would do well to do whatever they can to nurture the fact that a guild like this exists, and they have done some community spotlight pieces on ThaydFest in an attempt to help them out.  But when it comes to World of Warcraft, I have lived through the effect of guilds just like the BDS dying on a server, and watched the community as a whole contract.  Cataclysm was the great changing of the guard on Argent Dawn, and when I came back at the end of it… all of the rich social network that I had when I left…  had shriveled up and died.  When one big guild leaves… it has a trickle down effect touching the satellite guilds that also interact with them.  So to the players… that played on Argent Dawn, and stayed there during this transition… the game was absolutely traumatically changed for them.  I know this… because I’ve talked to many of my friends that probably at least a little bit feel betrayed because I left them.

The Important Parts

MMO Ecosystems

Essentially this discussion is one about definitions, and how narrow your focus is.  The trap that we can all too easily fall into is assuming that every player plays the game the same way as we do… and even more so… gets the same enjoyment and stimuli out of the game as we do.  For a socially motivated player… the “game” is all about the interactions they have with other players.  For a challenge focused player… the “game” is all about taking on new experiences and defeating them one by one.  For an exploration motivated player… the “game” is all about seeing and experiencing new things.  So while functionally the “Game” with a big G didn’t change… because the mechanics didn’t actually change when a group of players left the game…  the environment and the atmosphere absolutely does.  The problem is for me at least that a server is a snap shot in time.  I will never be able to get back the Late Night Raiders from Vanilla Warcraft, even though I still keep in contact with dozens of them on a regular basis.  I might be able to play a game with two or three of those people at a time… but I will never be able to set up another situation where the hundred plus people that circled that raid will still exist in the same setting.

The “Game” for me is this sequence of vignettes in time, of certain players and certain situations… that either positively or negatively influenced my experience.  When they are gone… there is a void that is irreplaceable.  So while you can still find Pixi peddling her “extra special pixipacks”, there will never be a Duranub Raiding Company, or a No Such Raid… or any of the countless other groups that I have interacted with and loved over the years.  There was a time when on my server every single raid leader communicated with every other raid leader, and that infrastructure is just gone now.  What is left is a sequence of walled gardens that no longer try and reach out to the other walled gardens and set up communication lines.  As a result the server seems so much smaller than it used to, and while I love hanging out with the people there still…  the experience is tarnished by the former grandeur that I remember.  Did any one one of those players make the difference?  Probably not, but it was the cumulative effect of losing a large group of players at the same time.  There will always be a wistful nostalgia for the way those days felt, even though there was also a bunch of bullshit that went along with it.

Care and Feeding

MMO Ecosystems

Some companies do a great job of nurturing the community environment.  Wildstar and Carbine for example seem to really be trying to focus on the players and their communities in trying to make that game a great place to inhabit.  The challenge with Warcraft is that the game is just so insanely huge at this point, that it is really difficult to highlight every part of the community that is working.  I do think that Blizzard does a bunch of things that actively harm communities, without really thinking about it.  When you look at the “Game” with a large G… they have been regularly applying the sledge hammer to it every couple of years as they roll out a grand new scheme that is going to “improve the game”.  The first of these fall-outs for me at least was when they shifted the focus from 40 player raiding to 25 player raiding.  This created the “guildpocalypse” as I refer to it… and my own raid… the Late Night Raiders was one of the casualties that never successfully transitioned to a smaller raid size.  Similarly the events that caused me to leave Warcraft the first time, were brought on by the shift in Cataclysm to greatly incentivizing guild based raiding.  Prior to that our raid was a thriving ecosystem made up of House Stalwart and a bunch of smaller and more personal satellite guilds that together created one vibrant non-guild raiding landscape.

The focus on guild based raiding however meant that if we continued to raid in this fashion… that ultimately some of the guilds would see zero benefit from defeating this boss and unlocking this achievement.  Instead we attempted to squeeze all of these guilds into House Stalwart and we went from being a guild of 600 characters to a guild of around 1000 characters over night… and this change was just too much for me personally to adjust to.  There is a huge difference in  raiding with someone two nights a week, to having to interact with them constantly in your guild.  Blizzard is constantly fiddling with the dials… introducing Valor, taking it away… and introducing it again in a different way.  I cannot count the number of times classes have changed so much that they end up causing players to abandon what was previously their main.  I’ve done this myself numerous times because of a change in the game making the experience no longer enjoyable.  Each of these decisions also has a social cost associated with it, that it often feels like is not being taken into account.  Essentially the point of this post, and the eight paragraphs that it is ending up being… is that a game is more than just its mechanics, especially when you are dealing with a hugely social game like an MMO.  For me the most important parts of this game, or any other for that matter… are the ones that have no direct relationship to the game itself, but instead are a side effect of the ecosystem that builds up around it.  My game is always largely influenced by the people I happen to be playing it with.

The Burden of Convenience

I had an extended discussion yesterday about data analytics for websites and retailers. The subject was the idea that companies are collecting data about their customers, then selling/trading it and using it for things like targeted advertisements and shopping experiences tailored to a customer’s personal profile.

The Burden of Convenience

This is something that’s a hot button for quite a few people. The word “creepy” is thrown around a lot, as is “invasion of privacy”, which I think is understandable but I also feel can be a somewhat hypocritical concern. My immediate thought was that people have restaurants and shops where they’re a regular– where the staff knows them by name, knows their favorite meal/size/tastes, and gives them an extremely personal, tailored experience. This is considered GOOD CUSTOMER SERVICE, and it’s the kind of thing that gets a place repeat business and good reviews. The process by which this happens isn’t far removed from, say, Target collecting user data from customers who use credit cards to pay. Frequently, those establishments have a profile at a terminal in the back that they’re pulling up so they can ask you how you like your new shoes from last time, or if you want “the usual”.

It’s interesting to me, because it begs the question of what’s different about the restaurant where you’re a regular and Target, that you shop at a bunch. Why is it good customer service when your server knows your name but creepy and privacy-invading when it’s Target? When your favorite bartender moves to a new bar and you start frequenting that one, your information is shared with that new bar; how is that different from your profile being shared? There’s no opt-in there, you didn’t choose to have your information shared, but you’d (likely) be happy to get the same kind of personalized treatment at the new bar as you enjoyed at the old one, but many people are much less cheerful about seeing Facebook advertise their recent Amazon browsing.

The Burden of Convenience

My take is that the difference is tact. If your favorite restaurant were to loudly announce you as you walked in (“our FAVORED CUSTOMER!”), and make indelicate personal comments like “we see you’ve ordered the double-fried monte cristo with extra bacon and jelly the last nine times you’ve been here, would you like the number of a cardiologist?”, you’d probably stop going. Not because you object to the data being collected necessarily, but because it’s being used ineffectually and unsubtly. It’s too transparent that if you browse something on Amazon and don’t buy it, you see the exact same thing on Facebook later, heedless of whatever reason you may have had for not purchasing it.

I think the real problem is that the use of data analytics isn’t good enough. It’s a blunt instrument, lacking both the finesse and the tact of what we consider the more “personal touch”. It doesn’t help us to see the same Amazon listing that we already browsed, but it might to show us similar, cheaper products, or ones with higher ratings, or ones with more features. It’s not helpful for Target to hit you with advertisements for size XXXXL briefs, but it would be helpful for it to send you ads for laundry detergent or toilet at about the time you usually run out.

The Burden of Convenience

Data-driven marketing frustrates us because it doesn’t feel like an effective use of our data– it’s just that this is a few steps removed from an individually bothersome incident. It’s not that data analytics are necessarily creepy, it’s that when they’re used badly creepy situations can occur. Like your favorite diner recommending you a cardiologist, whether or not they’re accurate in their assessment it’s them using the information they have about you poorly.

A comment I’ve heard is about “control” and “opting in”. Putting aside that we already cheerfully hand massive amounts of data to social media platforms, it’s not terribly difficult to keep a big retailer from collecting data on you– simply don’t give out your e-mail address and pay for your purchases in cash. I suspect, however, that the convenience of a card is too overwhelming for a majority of people. Here’s the thing with a card– paying for something with a card is trading on your reputation to make purchases. It’s essentially a voucher that says “such and such financial institution thinks that I am a reliable enough person that I will pay my debt to you for these things I am taking from your store”. You can’t trade on your reputation, though, without some tie to yourself, without giving up some amount of personal data. Companies have used that personal data — data provided through lines of credit — for their own ends for centuries, this is nothing new. There’s a cost to the convenience of using a card to pay for things, and it’s not generally in the price you pay for goods.

The Burden of Convenience

A lot of this is also that I feel like Pandora’s Box is already open– even if we overwhelmingly decide that data analytics-driven marketing is creepy and unacceptable, it’s not like corporations worldwide are going to suddenly go “oh, yeah, I guess we shouldn’t do that”; they’ll just get better at being subtle. This is already happening. For one company, analyzing customer clickthrough data revealed that customers were less likely to look at one of a series of advertisements if all of them were accurate to their customer profile than if one or two of them were blatantly miscategorized. Having three or four home decor and sleepwear items and then something wildly incongruous like a motorcycle repair kit got more hits than if the repair kit were absent. It makes the marketing feel less personal, like it just HAPPENED to stumble on some things you liked.

I’d much rather see this sort of advertising become more subtle and tactful rather than simply try to fool people into thinking it’s not as good as it actually is.